Sunsets Legacy Opt-Out Tools in Efforts to Promote User Choice in Accordance with New Legal Requirements Washington, D.C. (09/15/2025) – Today, the NAI is releasing a major update to its

Today, the NAI has released a Global Privacy Control (GPC) browser extension for Chrome to help consumers exercise their rights under state privacy laws to opt out of targeted advertising

On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking

WASHINGTON, D.C. (May 19, 2025) – The Network Advertising Initiative (NAI) is pleased to announce Megan Cox as the new Director of its Privacy Review Program. Megan joins the NAI

Leading Self-Reg Organization Shifts to Promote Legal Compliance WASHINGTON, DC (March 10, 2025) –  The Network Advertising Initiative (NAI), the leading privacy and self-regulatory trade association for advertising technology companies,

COPPA 2.0 provides the opportunity to establish a new national standard for children’s data privacy, and a level playing field for all companies WASHINGTON, D.C. (September 18, 2024) – Today,

On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules