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Privacy Lessons and Takeaways for AdTech from the Privacy Enhancing Technologies Symposium 2025

A Guest Blog by Chloe Cowan | August 13, 2025 The 2025 Privacy Enhancing Technologies Symposium (PETS 2025) held at Georgetown University in Washington, DC, July 14–19, brought together leading academics and privacy technologists to discuss key international research initiatives related to data privacy and security. Some of the insights drawn from recent research show

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The NAI Comments on Proposed Rules under the NJ Data Privacy Act

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the ranks of other states that have undertaken rulemaking to implement new privacy laws. While the NAI is offering comments on many detailed points in the

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The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules that protect the privacy of children and teens while offering guidance on how the Colorado Department of Law should evaluate when a controller has “willfully

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Press Releases

The NAI Welcomes Megan Cox as Director, Privacy Review Program

WASHINGTON, D.C. (May 19, 2025) – The Network Advertising Initiative (NAI) is pleased to announce Megan Cox as the new Director of its Privacy Review Program. Megan joins the NAI with a distinguished legal career focused on privacy and data protection, bringing extensive experience from her prior work as an attorney in the Federal Trade

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NAI Announces Framework for New Era of Digital Advertising Self-Regulation

Leading Self-Reg Organization Shifts to Promote Legal Compliance WASHINGTON, DC (March 10, 2025) –  The Network Advertising Initiative (NAI), the leading privacy and self-regulatory trade association for advertising technology companies, announced the launch of the NAI Self-Regulatory Framework (NAI Framework), a new model for digital advertising self-regulation to help companies comply with U.S. state and

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NAI Applauds House Committee on Passage of Strong Children’s Privacy Legislation

COPPA 2.0 provides the opportunity to establish a new national standard for children’s data privacy, and a level playing field for all companies WASHINGTON, D.C. (September 18, 2024) – Today, the House Energy & Commerce Committee passed the Children and Teens Online Privacy Protection Act (COPPA 2.0, H.R. 7890) by voice vote. NAI President and

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Public Policy

The NAI Comments on Proposed Rules under the NJ Data Privacy Act

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the ranks of other states that have undertaken rulemaking to implement new privacy laws. While the NAI is offering comments on many detailed points in the

Read More

The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules that protect the privacy of children and teens while offering guidance on how the Colorado Department of Law should evaluate when a controller has “willfully

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The NAI Submits Testimony Opposing California Location Bill, Urges Amendment

On July 8, the Network Advertising Initiative (NAI) submitted testimony opposing AB 322 unless it is amended. The NAI and its members strongly support the goals of this legislation to create necessary protections for Californians’ sensitive precise geolocation data, but are concerned that the bill as currently drafted is overly broad and would have the

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